The Value of Authentic Product Reviews

A product review is a specific form of consumer report. It is written and made by consumers or customers who have used a particular product or service. It is said that the finest reviews are those that took weeks or months to complete. This is because repeated use of a product can elicit the most accurate viewpoints. A review that comes from people who are not too familiar with the product are more reliable as it gives fellow consumers the assurance that it was not made by the product promoters themselves. Furthermore a company should, as much as possible, display all reviews pertinent to their products or services may it be to their liking or not. This promotes fairness and will let the rest of the buying market see the product from different viewpoints.

Watch Out For Deceptive Reviews

The Internet is slowly becoming an unsafe haven for people to post pretentious opinions about services or products. There are a lot of sites that host illegitimate online reviews because they are just purely for promotional sake and not really to inform the public about its pros and cons.

A recent survey done by eMarketer has shown that more than 55% of online customers base their purchase preferences on the product reviews they read online. And despite the fact that not all customers read reviews, there's still a high chance that they will bump into one once they are on the brink of sealing any kind of online deal.

Research has also been conducted, which claims that more than 5% of all reviews posted online are either fake or automatically generated. Experts agree that consumers should be extra vigilant in believing reviews because some are obviously misleading. In several occasions, reviews that claim to assess dozens of competing products and later state that only one product stands out above the rest is usually not worth believing. These are regarded as the "glowing" reviews that are usually drafted by the competitors.

The Importance of Reviews

Today, a lot of brands have already surfaced here and there. It is true that a single consumer is limited to testing a few products of its kind because it is not realistic for him to use all competing products. Hence no matter how heavily a company advertises their product, a good review about it helps other consumers know it better even if they haven't tried the product yet to. And so, online reviews have become pivotal for consumers to decide what products they like to buy.

Product reviews help consumers make informed choices. When you visit a website and look at a particular product, please don't base your judgment solely because you saw that it has five stars or just one star. Take some time to read through a sizable amount of user comments. This way, you'll learn about the personal experiences of some people with regard to their product use.

Understand the benefits of reading online reviews. Go to trusted review sites, consider the number of people making reviews and assess their authenticity. By checking product reviews, you are able to give informed decisions.

Article Source: Emily_J_Jayden

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