A product review is a specific form of consumer report. It is written and made by consumers or customers who have used a particular product or service. It is said that the finest reviews are those that took weeks or months to complete. This is because repeated use of a product can elicit the most accurate viewpoints. A review that comes from people who are not too familiar with the product are more reliable as it gives fellow consumers the assurance that it was not made by the product promoters themselves. Furthermore a company should, as much as possible, display all reviews pertinent to their products or services may it be to their liking or not. This promotes fairness and will let the rest of the buying market see the product from different viewpoints.
Watch Out For Deceptive Reviews
The Internet is slowly becoming an unsafe haven for people to post pretentious opinions about services or products. There are a lot of sites that host illegitimate online reviews because they are just purely for promotional sake and not really to inform the public about its pros and cons.
A recent survey done by eMarketer has shown that more than 55% of online customers base their purchase preferences on the product reviews they read online. And despite the fact that not all customers read reviews, there's still a high chance that they will bump into one once they are on the brink of sealing any kind of online deal.
Watch Out For Deceptive Reviews
The Internet is slowly becoming an unsafe haven for people to post pretentious opinions about services or products. There are a lot of sites that host illegitimate online reviews because they are just purely for promotional sake and not really to inform the public about its pros and cons.
A recent survey done by eMarketer has shown that more than 55% of online customers base their purchase preferences on the product reviews they read online. And despite the fact that not all customers read reviews, there's still a high chance that they will bump into one once they are on the brink of sealing any kind of online deal.